Media Institutions

The film is produced By Warner Bros (part of the time warner company) and Legendary Pictures both of the production companies are very popular in Hollywood. The text has been influenced by Hollywood institution by the use of Special effects, Hollywood actors & CGI.

However, the main characters are British or European, e.g. Gerard Butler. The text was created by a commercial institution meaning that the film had to have and advertising campaign to get people to watch the film.

Although 300 is a Hollywood film it doesn’t look like one, as Hollywood films are usually bright with saturated colour this one is very dark giving of a sense of evil.

The film is distributed in cinemas worldwide on DVD (special Edition) grossing over $456,068,181. Having the special edition DVD promise the audience something more, which they may not have gotten at the cinema therefore selling more of the product .